Not Your Gramma’s is an all-natural cleaning supplies company with a new line of bar soap. They needed to advertise the benefits of the product to their target audience to clearly communicate why customers should choose them over other premium brands. As the sole designer for the project, I started with researching competitor brands to analyze what colors and typography would help this brand stand out from the rest. After analyzing that information, I came up with a logo, color scheme, and typography to create an entire campaign including 3D mockups of the final product that would stand out from competitors.